Mobisoft Corporation | SMS Solutions.

Customer Insight & Analytics

By combining the strengths of the internet and the mobile networks, Mobisoft Corporation's Customer Insight & Analytics module allows CRM managers to understand a far deeper level of customer behaviour than traditional communication methods.

By intelligently tracking customers journey’s through different elements of the mobile CRM campaign (text, multimedia messaging, e-mail, voice, mobile internet site) in real time, businesses quickly understand the effectiveness of their mobile CRM campaigns including when and what time is more convenient to communicate with customers and crucially can make minor adjustments to optimise conversion rates in future mobile CRM campaigns.

Features

  • Sophisticated reporting & analytics tool
  • Easy to use web based interface
  • Downloadable reports in either CSV or Excel

Benefits

  • Customer insight
  • Increased response rates
  • Measurable results with the ability to calculate and analyse ROI
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