Mobisoft Corporation | SMS Solutions.

Campaign Manager

Campaign Manager allows businesses to establish cost effective customer contact strategies in order to build long term relationships promoting both customer retention and customer loyalty.

It allows businesses to simply and quickly engage with their target audiences promoting, informing, cross selling and up selling through the creation and sending of personalised communications via text (SMS), multimedia messaging (MMS), voice (IVR), email, mobile websites or combinations of these from one source to audiences ranging from hundreds to millions.

Businesses utilise Unite Campaign Manager where previously they have invested in sending communications via post or requiring an employee to make telephone calls thus significantly reducing operating costs for the organisation.  Response rates can also be significantly increased through scheduling delivery and personalising communications.

Each campaign will provide greater insight into the lives of customers and the best time to target them through the sophisticated reporting system, increasing the chance of success in future mobile CRM campaign activity.


The intuitive web interface negates the need for training or technical understanding and enables CRM managers to create, launch and manage powerful integrated mobile CRM campaigns in minutes.

Features

  • Create integrated and highly sophisticated mobile CRM campaigns using email, SMS, MMS, WAP push, voice and mobile internet site creation
  • Sophisticated reporting tools
  • Easy to use web based interface
  • Can be a managed solution or a self service tool
  • Ability to integrate into customer existing CRM system
  • Support for up to 20 different dynamic variables for customisation and personalisation

Benefits

  • Increased response rates
  • Enhanced customer experience, improved penetration, retention, loyalty, relationships
  • Customer insight
  • Cost effective method of communicating
  • Interactive & personalised capabilities  
  • Measurable results and ROI


Andrew Day, head of customer relationship management at O2, said: “Campaign Manager allows us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis.  At a practical level, it gives us the capability to streamline the many processes involved in delivering multimedia and interactive campaigns to just a single application.”
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